Domain Branding

From Net-Results Support

Domain Branding refers to technical standards that help ISPs and other receivers validate the identity of an email sender. To ensure the best customer experience for your prospects and the highest deliverability you need to "tell the internet" that Net-Results is "authorized" to send emails on behalf of your domain.

When you launch emails through any system other than your own email servers, ISPs and spam filters can think "this email says it's from but it's not coming from their email server, maybe I should reject it". We never want your emails to be rejected. The practices we employ ensure very high email deliverability.

The process of authorizing our email servers to send emails from your domain is called "Domain Branding". It's straightforward, easy to set up, and involves adjusting some settings in DNS.

Frequently Asked Questions

Q: Why is Domain Branding important?
A: Domain Branding helps increases deliverability, builds trust, and strengthens your brand in your emails. Setting up Domain Branding on your Net-Results account ensures the highest possible email deliverability, a consistent and professional appearance where all links and sources point to your domain. Domain Branding implements the latest and greatest authentication protocols such as SPF and DKIM records, as well as give Net-Results express permission to deliver your mail by authenticating your outbound mail with your domain.

Q: What is Domain Branding?
A: Domain Branding adds an SPF (Sender Policy Framework) record and DKIM (DomainKeys Identified Mail) entries to your domain, which effectively authorizes and authenticates Net-Results to send mail on behalf of your domain. Domain Branding is the best way to get rid of the "sent on behalf of" or "via" message that some email providers display. Domain Branding also adds a CNAME record which masks click and open-tracking links to your domain rather than Net-Results’s domain.

Q: How do I enable Domain Branding?
A: Email: requesting Domain Branding and include the mailing domain you would like to brand. Net-Results will generate DNS records that you or your IT team need to add to your domain host (GoDaddy, Network Solutions, Hover, etc.). Once the records are in place notify support so we can enable the new records. Please email support@Net-Results with any questions that may arise.

Q: Can I Domain Brand multiple domains?
A: Yes, it's possible to Domain Brand multiple domains. When multiple domains exist on your account that have Domain Branding enabled, Net-Results will use the from address for each email you send and match it to a domain that has been branded. If the from address does not match any domain that has been branded, Net-Results will fall back to the domain you have chosen as the default.