From Net-Results Support
Subscriptions allow you to categorize your communications so recipients of your email marketing messages can opt-out of specific types of messages without unsubscribing from your communications altogether.
The My Subscriptions page allows you to easily see how many Contacts are members of each Subscription list and how many of those Contacts are mailable (not bounced or unsubscribed.
As you can with any List, you have an icon you click that will take you to your My Contacts page with a filter automatically applied showing you the Contacts who are members of your Subscription list.
To setup a new Subscription, go to the Marketing Center and access Subscriptions. Then, click on Create New.
Subscription Name: The internal display name of the Subscription.
Public Name: The category name your recipients will see on Subscription Preferences when they attempt to unsubscribe.
Role: Choose what role controls this Subscription.
Subscriptions are "opt-in" and function exactly like Net-Results Lists. You can add Contacts to or Remove them from Subscriptions...
- Via a "Modify Subscriptions" Form Action
- Via a "Modify Subscriptions" Campaign Action
- From the "My Contacts" page
- When uploading a .csv file
- Via the Contact::submitContactImport API method
When a recipient clicks to unsubscribe, they will have the option of which communications they want to opt-out of, or they can opt-out entirely.
Tip: Take complete control of your recipient's unsubscribe experience by leveraging a Custom Unsubscribe option within your emails. Subscriptions are integral to this functionality. Read more here.
Manage Subscriptions via API
Behind the scenes, Subscriptions, with this release, actually are Net-Results Lists. Each one has an ID unique among both "Subscriptions" and "Lists" (a list_id).
The impact of this is that you can use the Contact::submitContactImport method, the most commonly used method in our API, to add Contacts to and remove them from Subscriptions.
This is done by passing the Subscription IDs via the addToLists or removeFromLists arrays as you would with any Net-Results List.