From Net-Results Support
Subscriptions allow you to categorize your communications so recipients of your email marketing messages can opt-out of specific types of messages without unsubscribing from your communications altogether.
NEW! You may now customize the unsubscribe options within your emails. Subscriptions are integral to this functionality.
Read more here.
To setup a new Subscription, go to the Marketing Center and access Subscriptions. Then, click on New Subscription.
Subscription Name: The internal display name of the Subscription.
Public Name: The category name your recipients will see on Subscription Preferences when they attempt to unsubscribe.
Enabled: Choose whether this Subscription is active or inactive.
Role: Choose what role controls this Subscription.
When creating or editing your Email, you may now choose to associate it with an existing Subscription.
When a recipient clicks to unsubscribe, they will have the option of which communications they want to opt-out of, or they can opt-out entirely.