Traffic Sources

From Net-Results Support

The Traffic Sources page is an analytical tool to help you understand where your website traffic is coming from.

  • The data displayed is impacted by the Segment you select and date range you apply.
  • The ability to "filter" the data on this page based on the Segment you select means that you may analyze inbound traffic sources in nearly limitless ways.

Example

If you create and select a Segment that filters for Contacts from the United States that have viewed a minimum of 5 pages and a date range consisting of the last seven days, the Traffic Sources page will show you the number of visits that occurred during the last seven days where the visitor was located in the USA and viewed at least 5 pages during their visit.

Visits Column
This is the total number of visits Net-Results has recorded coming from each of the listed Traffic Sources during the specified date range.

Traffic Source Column
The Traffic Source column displays the sources of inbound traffic to your website.

You may click on the data displayed in either column to view the details of the visits from the traffic source in question. This will take you to the My Visitors page and display only the contacts who had a least one visit originating with the traffic source you selected during the date range you applied.

Traffic Sources Include:

  • Search Engines including Google, Bing, Yahoo, AOL and others: A visitor found your site by entering a search phrase on a search engine where your website showed up in the results. Knowing this information can help you develop a search engine marketing strategy by understanding how people found your site. Notice that when you click through to the My Visitors page, the actual search phrase each visitor used will be displayed on the last line of the contact record in the Company Name column. You may click on this link to open a new tab or window which will display the search and current results. Note that the results you see from the search phrase may be different from those the visitor saw due to normal search engine ranking fluctuation.

Google: (search phrase not provided)

If a visitor to your website is logged in to any Google product (GMail for example) when they perform a Google search, Google encrypts the search phrase making it impossible for Net-Results (or any other provider) to report to you the specific search phrase that was used.

In the past, visitors arriving at your site with an encrypted Google search phrase were reported by Net-Results as has having a Traffic Source of "Direct Access". Going forward, these visitors will show a Traffic Source of "Google" with the search phrase reading "(search phrase not provided)".

In effect, this change will benefit you in several ways:

  • A better understanding of the amount of inbound natural search traffic your website is generating
  • Clearer insight into which pages are attracting inbound traffic
  • "search phrase not provided" is segmentable as a search phrase within Net-Results allowing you to, for example, generate reports specific to visitors of this type for further analysis
  • Better alignment with traffic sources reported by 3rd party analytics services such as Google Analytics


Tip: With this differentiation, you can create a Segment to drill down on the activity of only these "search phrase not provided" Visitors to your site. By examining where they arrived and what other pages they hit, you can infer what they searched for or at least what they were interested in. Even better, setup a Pages Viewed Report based on that Segment to have the information automatically delivered to you on a regular basis.

  • Email Campaign: If you've launched your email campaign via Net-Results, when your campaign recipients click through to your website, Net-Results will report both the Campaign name and the Email name together as the Traffic Source for the resulting website visit.

  • Adwords and other Paid Search Engines: When a visitor has been driven to your site by means of a paid search click, this information can be critical to targeting your customers accurately in addition to monitoring the efficiency of your ongoing marketing efforts.

    Notice that when you click through to the My Visitors page, the actual search phrase each visitor used will be displayed on the last line of the contact record in the Company Name column. You may click on this link to open a new tab or window which will display the search phrase with current results. Note that the results you see from the search phrase may be different from those the visitor saw due to normal search engine ad placement fluctuation.

  • Google Adsense and other Publisher Networks: When a visitor has clicked on one of your Sponsored Ads on another site, you have a great way to track the effectiveness of your online marketing dollars spent.

    Notice that when you click through to the My Visitors page, the actual URL each visitor used will be displayed on the last line of the contact record in the Company Name column. You may click on this link to pop a new tab or window which opens the webpage and current advertisement or link. Note that the advertisement or link you see on the webpage may be different from what the visitor saw due to normal ad placement fluctuation. In fact, it's likely that your ad will not be visible at all.

  • Referral (3rd party URL or website address): When a visitor has found your site by means of other sites on the internet, Net-Results will display the actual Referral URL. Knowing the statistics for these other sites can be helpful in increasing your presence and reputation on the internet.

    Notice that when you click through to the My Visitors page, the actual URL of the referring site each visitor used will be displayed on the last line of the contact record in the Company Name column. You may click on this link to open a new tab or window which opens the referring webpage. You must review this webpage to find the link to your site; in some cases it might not be visible.

  • Direct Access: This is a result of a visitor typing your website's name directly into their browser, clicking on a bookmark they've created, clicking on a link in an email they received (an email that was not launched via Net-Results) or clicking a link in a document such as a PDF of Microsoft Word document.

Email Report Link
The email link in the upper right corner will allow you to create an email report of all the details currently listed on the Traffic Source page with filters and date range applied. This report will contain all of the results of your filter, not just those displayed on the current page - in other words, you will receive a report containing the number of results listed on the paginator at the top of the list. When you click the link, you will be taken to the reports page and asked to set up a report. Most likely you will want to have the default settings of a Traffic Sources report sent to you immediately. For more information on setting up reports, please visit the Reports support section.

Included in the report will be the traffic source and the total number of pages viewed for each. If you wish to create a report of the actual visitors who came from specific sources, click the number or link of the source which will take you to the My Visitors page with that source filter applied. Then create an email report from the My Visitors results shown by clicking the email link in the upper right corner.


Keywords: referral, visitor filtering