FAQ

From Net-Results Support

Below are some common questions about the Net-Results interface and functionality.

If you don't find an answer to your question here, please contact Support. Email: support@Net-Results.com

Segments and Lists

How do I run a Segment on whether a field is or is not blank, or there is or isn't a value in a certain field at all?
Net-Results supports the use of two "wildcard" characters: the underscore for a single character, and the percent sign for multi-character. To specify that a field is not blank, you would use Field does contain _. This means the field contains at least one character, regardless of which character it is.
To find Contacts where the field is blank, you would do the opposite: Field does not contain _. Note that these can also be used in Campaigns and Lead Score Overlays, as well as other Segment Condition categories (e.g. Website Visit Activity > Specific Page Viewed).
You may use the percent sign to represent multiple characters, such as First Name does contain T%d which would pick up both Todd and Tod as well as names like Thaddeus. Always exercise caution when using wildcards, as you could very easily qualify possibilities you didn't intend.

What is the difference between a List and a Segment?
A List is a way for you to group Contacts together; you control who is on your Lists. They are primarily used to target specific audiences with an email Campaign, and simplify the process of creating your Campaign. For example, you might have a List of Contacts who have signed up to receive your Newsletter.
A Segment is a persistent search to find certain types of Contacts and/or Visitors. Every time you run a Segment, you might receive a different group of Contacts, depending on who qualifies for your conditions. You might have a Segment to show you who in the state of California has spent more than 5 minutes on your website but did not submit your Contact Us form -- you can't run this type of advanced search with a List. A List will only ever be able to tell you who is a member of that List (which is ideal if you are simply trying to target that group of Contacts).

When someone unsubscribes, are they removed from the List?
No, the unsubscribe functionality and List functionality are separate, so one does not relate to the other. More information on this topic can be found on the Subscriptions article.

What is a Segment typically used for?
All kinds of things! Uses for Segments include, but are not limited to, the following:

  • Looking for certain Contacts on the My Contacts area, then adding those Contacts to a List or downloading an export of them
  • Running an Alert that sends you an email when a certain type of Visitor is on your website
  • Running a Scheduled Report that sends you a Daily, Weekly, Monthly, or specific date range of Visitor information
  • Viewing certain visitor data on the Website Visitors area, or any of the other Realtime Insight screens
  • Viewing certain contact/visitor data on certain Dashboards such as the Sales Dashboard

As you can see, Segments have various purposes across the platform and play a vital role in many reporting capacities. They are one of the backbone, core features of Net-Results and are used every single day.

What Segments should I setup?
This is entirely up to you, depending on which types of contacts/visitors are important to your business, however some basic Segments to start with can be found here.

Campaigns and Statistics

Can I do A/B Split Testing with a single Campaign in Net-Results?
Yes. For a step-by-step walkthrough of that process, click here.

Does Net-Results handle Unsubscribe requests automatically?
Yes, Net-Results processes unsubscribe requests for you and will prevent you from emailing Contacts who have unsubscribed from your mailings.

If my Contact is a member of more than one List included in my Campaign, will Net-Results send the same email to my Contact more than once?
No, Net-Results will only send that email once to any given Contact. No matter how many Lists they are a member of, they are still only one Contact, and they can only qualify for the Campaign once.

Does Net-Results offer Dedicated IP Addresses?
Yes, we offer both single, dedicated IP addresses and load balanced, dedicated IP address pools if your email volume is substantial. These can be enabled upon request.

Does Net-Results support the major authentication protocols for email delivery?
Yes, Net-Results supports DKIM and SPF for your account. Each of these are technical, domain-level configuration options that ensure the highest possible email deliverability. Please contact Support to get set up with Domain Branding.

On my Statistics screen, why do my Overall Results look different from my Overview numbers?
The Statistics screen allows you to view performance by Segment using the provided drop-down; this affects only the right panel (Overview, Email Activity, Links Clicked, etc) and does not affect Overall Results. You will want to make sure it's set to All Contacts unless you are intentionally viewing the Statistics for a certain Segment.

What is the difference between a Click and a Visit?
A Click refers to a click-through of any link in your email, while a Visit only refers to click-throughs that go to your website. For example, if your email contains a link that leads to a 3rd party site like Facebook (or any site not enabled with your Net-Results tracking code), Net-Results will record the Click but not a Visit to your site.

Visitor Tracking

How can I add more than one domain to be able to track visitors to it?
Net-Results provides tracking of multiple domains using Domain Groups. If you're currently tracking visitors to www.abccorp.com and also want to track visitors to www.defcorp.com or def.abccorp.com, simply install the tracking code on that new site and contact Support to have the new domain (or subdomain) added to a Domain Group.

What if I want to view the visitors to my different domains under separate Segments?
When the domain is added (see above), you can specify that you want those visitors to be separate. In that case, a new Domain Group would be added for it. When you setup your segmentation, you would need to chose that new Domain Group.

Why do some of my visitors show up as an ISP like Comcast or Verizon? What good is this data?
Some small and medium sized business may show up as their ISP provider if they don't have a dedicated IP address, or if they're visiting from their home network. Keep in mind that once a user either submits a form or clicks through from an email, their actual information will be displayed instead. Until that time, we will track them as an anonymous visitor to build their visit history (they may also accrue lead score, etc) in the hope that they do identify themselves. ISP and anonymous website traffic is also useful for summary reports such as Traffic Sources and Popular Web Pages.

Is there a way to hide ISP visitors from showing up in my results?
Absolutely. Simply enable the Exclude Known ISPs option in the Segment you're using. Note that this option is not available to the All Contacts Segment, as this is designed never to exclude anyone.

Why do some of my Visitors have visits and page views with N/A as the duration?
The duration of a visit can only be tracked when the visitor leaves one page and goes to another. If they only visit one page and then close their browser, for example, there is no way to know how long they stayed on that first page.

CRM Usage

Can I use Net-Results with my CRM system?
Yes, Net-Results supports integrations with Salesforce, SugarCRM, Microsoft Dynamics, and Sage SalesLogix.

What about other CRM systems?
Net-Results supports various functionality such as the syncing of data with any 3rd party system via our well-documented API. Some code work is required, of course.

You may also embed an iFrame in your CRM system. For example, if your Salesperson wanted to view specific website traffic details before they contacted a prospect, this functionality would give them a "view" into the data captured by Net-Results.

To accomplish this, create an iFrame which uses the following URLs:
https://apps.net-results.com/data/public/ExternalCRM/contact/activity?strSessionId=SESSION&strEmail=USER@DOMAIN.COM
https://apps.net-results.com/data/public/ExternalCRM/company/activity?strSessionId=SESSION&strCompanyName=ABCCORP
Replacing:
SESSION with the value from the getSessionID call (see API) .
USER@DOMAIN.COM with the email address of the person you wish to view info for.
ABCCORP with the name of the company you wish to view info for.