What is a Drip Automation?
Drip Automations are a streamlined way to do one thing: send an email or text or a series of emails/texts. A Drip Automation should be used when you want contacts to get all the emails that are in the campaign, regardless of the actions they take after receiving an email.
Good use cases for a Drip Campaign include (but are not limited to):
- Monthly Newsletters
- Product Updates
- Holiday Updates
- Quick One-Off Emails
If any other action will be required of the campaign (such as adding contacts who engage to a list) or you don’t want all participants of the campaign to receive all emails, you must use a Nurture/Workflow Automation
Drip Automation Intro
When creating your very first Drip Automation in Net-Results, you will be taken to a Drip Automation Intro. This intro highlights the Drip Automation capabilities and step-by-step directions on how to set up your very first Drip Automation. This Intro tab can be turned off for future Drip Automation creations.
The Settings tab is where you’ll make a number of important high-level decisions about how you’d like the campaign to work.
These decisions include whether the campaign will run One Time or as a Perpetual (ongoing) automation, the Launch Date and Time, and which UTM tags you wish to use. In addition, you can specify an email address to send campaign reports to at a selected interval.
- Drip Series Name – Name the campaign. We suggest being specific so that you can easily tell what this campaign was in the future!
- Description – If you’d like to write a description of this campaign, you can do so here.
- Store In Folder – You can organize campaigns in folders so that you can easily find them on the My Campaigns page. You will need to create the folder ahead of time on the My Campaigns page, but you can select it on the Campaign Settings tab!
- Launch Date – Choose your launch date! You can also set a launch time here!
- Evaluate Audience – A One Time campaign will check for qualifying participants just once. If someone meets the conditions for the campaign after one-time qualification occurs they will not be included. Meanwhile, a Perpetual campaign will check for new participants periodically and may add to the number of contacts who are able to receive the campaign.
- Retirement Date – Only used when working with Perpetual Campaigns here is where you can choose whether you would like the campaign to never retire, or if you’d like it to run perpetually for a month and then retire. The options you can choose from are listed as:
- Do Not Automatically Retire
- Automatically Retire On (you set the date
- Status – Your automation at any point in time will be in a status of Draft, Launched/Active, Launched/Paused (if at any time you pause your campaign), or Retired.
- Tagging campaigns with a keyword that identifies the campaign can be helpful for future reporting! If you send monthly newsletters, tagging the campaigns with “monthly newsletter” will allow you to pull a report for all campaigns tagged with “monthly newsletter” in the future!
- Campaign Reports – Instead of creating a scheduled report, you can go ahead and choose to get a campaign report right from the Campaign Settings tab! These can be delivered on a daily, monthly, or weekly cadence.
- Upon selection of a campaign report frequency, you can choose any recipients of your choosing to send these reports to.
- Reporting Tags: Tag your campaign for later use in reporting and segmenting!
- Email Delivery Windows – Gives you the ability to send emails only on specific days and even only during certain times of the day. Something to note with delivery windows is when leverage, it will delay the launch time of your campaign for one hour. This is a check put in place to ensure we are not delivering emails outside of your windows.
- Disable Tracking of Email Opens and Clicks in this Campaign – Allows you send a campaign with non-trackable emails. This is on the campaign level – if this option is selected all emails in the campaign will be non-trackable.
- UTM Campaign Tagging Enabled – You can enable UTM tagging on a campaign-by-campaign basis by checking this box, OR you can enable automatic UTM tagging on the account level.
You guessed it! The participant’s tab is where you will decide which contacts will be able to qualify for the automation. This could be something as simple as a list of contacts or as complex as a built-out segment identifying contacts based on specific information contained in their Contact Detail such as Company, Title, or even personally identifiable information (PII) for this campaign.
When working on the Participants tab, you will have two views: Simple and Advanced.
When working on the Simple View, you can only include/exclude marketing lists, marketing subscriptions or specific individuals. It’ll look like the below:
The Advanced Conditions option will take you to our Net-Results Segment Builder.
The Advanced View is where you can build out criteria such as:
- Lead Stage Does Match “Prospect” AND State Does Match “Colorado”
The above means that only contacts who have a lead stage of “prospect” and a state that matches Colorado will qualify!
There are a lot of different conditions that you can segment off of, to learn more about those check out our Segments section!
Drip Automation Actions
Adding an email or text message to a Drip Automation is super easy & you can add as many emails and text messages as you’d like! When you initially go to the Actions tab, you’ll be greeted with an area to choose your first message! It’ll look a like the below:
Adding Your First Message to a Drip Automation
Choose the email or text message that you have created for this Automation from the drop down. To do so select “Add Your First Message”.
You will be prompted to first select you messages date and time. Then from here, via the drop town, type to select your email.
Then if you want to, configure some notifications! When you configure a notification, you are asking the system to let you know when something happens and who to tell about it. You can set up notifications for:
- When this specific campaign branch executes – Meaning when this email is sent. If this is perpetual, it’ll alert you whenever this email is sent! Even if the email is triggered 3 weeks from the launch date.
- When This Email is Clicked
- When This Email is Opened
Adding Additional Messages to your Drip Automation
To add another email or a text message to this Drip Automation, just click the blue plus sign underneath your first email module! Once added, you can then select the send date and time, and email or text message.
Drip Automation Stats
After the launch of your Automation, your Automation Stats will be available via the Performance Dashboard. You can access this on the right-hand corner of your Automation.
Starting from the far left, we’ll go over what all of these pieces do & how they can interplay together.
- Set Date Range: It’s important to always pay attention to the date range! If your stats ever look a little funky to you, check out the date range and make sure it is set to encompass the days when any activity could have occurred!
- Select an Automation: This is where you can switch Automations and take a look at stats for another Automation!
High-Level Campaign Information
Near the title of your Automation, you will find an information icon. This provides you with all the top-level information about your Automation.
- Type – This will tell you the exact type of campaign that you are looking at stats for
- Check For Participants – Are you checking for participants just one time, when the campaign launches? Or are you checking Perpetually? Here is where we will tell you!
- Description – If you choose to write a description on the Settings tab, it’ll show up here!
- Launch Date – The exact launch day and time!
- Status – This is where we will tell you if the campaign is Retired, Active, Under Construction or Paused.
Nitty Gritty Automation Stats
Lastly, you’ll see the Campaign Totals section. In this section, there are 7 different categories:
- Qualified – The amount of contacts that qualified for the campaign. An important note is that this will encompass any contact that qualified, whether they are mailable or not.
- Sent – The amount of emails that were actually sent out.
- Opens – The amount of unique opens that have occurred.
- Clicks – The amount of clicks that have occurred. In this box, we let you know how many actual unique contacts clicked within the email.
- Visits – The amount of visits that occurred from this email. These will be contacts that clicked through to your site and spent time browsing.
- Bounces – The amount of emails that bounced when the system attempted to send. In Net-Results, we will attempt to send an email 3 times. If we are unsuccessful three times it is marked as a hard bounce which would be recorded here.
- Opt Outs – The amount of contacts that unsubscribed from communications in this campaign.
- Spam Reports – The contacts that marked your email as “spam” in their email client.
Check out this video to learn more!