It’s common knowledge that marketing automation is centered around using emails to communicate with contacts based on a multitude of conditions, so it should come as no surprise that there would be a type of email solely used to react to the actions of a customer. We refer to this type of email as a transactional email, but it is also commonly referred to as a “triggered” email as well.
Transactional emails are typically found in conjunction with a purchase, registration, or any similar customer-initiated action that would necessitate a receipt. Some examples of frequently seen transactional emails include:
- Registration Confirmations
- Password Resets
- Abandoned Cart Emails
- Purchase Receipts
Marketing emails make up the majority of the emails your team will be sending to customers. The major difference between marketing and transactional emails comes with some of the requirements that are put in place by the CAN-SPAM Act:
- Postal Address
- Unsubscribe Link(s)
Transactional emails act a bit different in that they’re not influencing your customers toward any sort of response or call to action like a marketing email may do. You have the option of sending any of your marketing content to your customers, but if you do not have the above requirements, you could be getting yourself and your company into some serious trouble.
Net-Results is here to help protect you from any such infractions by putting multiple notifications in the email builder that warn against sending an email that does not contain this crucial information and will even add both of these requirements to protect your company from any sort of penalties!