Core Concepts

What You'll Learn

Helpful Hints for the File Manager

What A Content Delivery Network Is And Why It Is Important

What Content Delivery Network The Net-Results File Manager Uses

File Manager Helpful Hints

  • You have two folders: Images & Assets. Images should be used for images & assets should be used for, well… everything else.
    • What is “everything else”? Things such as PDFs or zip files.
  • We do not recommend hosting videos in our asset manager. If you would like you leverage videos – hosting services such as YouTube, Wistia and Vimeo are great options and also have a direct integration with Net-Results.
  • Once you have uploaded an image to the File Manager & use it in an email – you should not move that image from it’s place in the File Manager. If you move the image, all emails and/or landing pages that leverage that image will be broken, as the path to the image will be changed by moving it.

Content Delivery Networks

What is a Content Delivery Network?

Content Delivery Networks (CDN) are the transparent backbone of the internet that is in charge of content delivery. Whether you’re aware of it or not, you interact with CDNs on a daily basis – shopping online, watching YouTube, or scrolling through your social media feeds are all ways of interacting with CDNs.

To understand why CDNs are important, you’ll first need to know why they were created in the first place. CDNs were created to help resolve one issue: Latency. Latency is that annoying delay that occurs from the moment you request to load a web page, to the moment that the content is actually served on the screen.

There are quite a few factors when it comes to latency, but in all cases there is one constant: the delay duration is impacted by the physical distance between you and that website’s hosting server. A CDNs mission is to virtually shorten that physical distance with a goal of shortening the rendering speed and performance of the site.

How do they work?

CDNs sound pretty great, right? But now the question is: how do they actually work? 

To shorten the distance between the visitors and your websites server, a CDN will store cached versions of it’s content in multiple geographical locations. Think of it this way, if you have a prospect that is located in London, but all of your content is hosted on a server in the US – when that prospect loads a webpage there could be some major latency issues. With a CDN, though, a cached version of the content is stored on a server most likely in London (if not, somewhere close by in Northern Europe). This means when the prospect loads your webpage, that content will be served from the server closest to their geographical location – thus shortening the latency time.

In other words: CDNs put your content in many places at once, thus providing your prospects with superior coverage.

What CDN does Net-Results use?

Net-Results uses Amazon’s CloudFront CDN. Amazon CloudFront CDN boasts an impressive 160 Points of Presence in 66 cities across 29 countries. So what we are really trying to say is – by using Amazon CloudFront CDN – we have your back! Your content will be served at the quickest possible rate to keep latency at it’s very minimum.

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